Big City Car
Smart is attempting some new strategies on selling the brand in the US, and one of them is the Big City Car. Rather than just innovate, Smart has gone overboard to the point of ridiculous.
Of course it is possible to sling mud at one’s opponents, but why not just make fun of yourself? The new Big City Car is real, at least as a prototype, but it is unreasonably large. And it is merely a 1.5 scale model of the current Smart City car.
The videos that have been made to ridicule the concept of this mega car are truly aimed at all makers of cars that are roughly equivalent to the Big city car. But I’m not sure if the campaign is more functional, or just funny.